The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. For example, if only a few domains link to you, you must get links from related domains.
This article from FE International outlines the wider due diligence process for internet based businesses. “we’ll be switching to mobile-first indexing for all websites starting September 2020”. Local SEO is an often forgotten subsection of SEO, but it forms a massive part of the industry.
Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Semrush offers numerous pricing plans and resources, one of which is the SEO Toolkit. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month.
- Best for getting customized, real-time alerts of website changes and issues.
- Site speed optimization should be viewed as an ongoing process rather than a one-time task.
- Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin.
Not only do they prevent you from accessing the content you’re trying to find, but they can also be a sign that a website is not well-maintained. Finally, take a look at the links you removed and determine the fault point that led to their creation. Make any corrections that you need to make, and get your team up to speed on the adjustments. The more you refine your strategy, the better your link profile will be, and your link audits will be much easier as a result. If you’re still having trouble finding the (google search console)webmaster, do a Whois search in Google by typing “Whois” followed by the domain. This will give you all the publicly available information on a given domain such as the contact information and the hosting company.
Page does not contain an excessive amount of links
Checking page rendering involves making sure that search engines can access and properly render your pages as users would see them. Issues with rendering can lead to missing content, broken layouts, or incorrectly interpreted pages, which can negatively impact visibility in search results. Evaluating and optimizing mobile performance can help you address factors that Google explicitly considers in its ranking algorithm. Additionally, regularly assessing mobile-friendliness helps future-proof your SEO strategy as mobile traffic continues to dominate internet usage worldwide. The Search Atlas Site Auditor Tool evaluates the overall SEO health of your website, with a focus on critical factors like crawlability and indexability. The two essential steps to perform an SEO audit are checking crawlability and indexability, and analyzing on-page SEO.
SEO content audit
Just think, if two companies sold similar items online, and one site was secure while the other wasn’t, wouldn’t you feel better SEO Anomaly entering your credit card information into the secure site? If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings. Google PageSpeed Insights is an indispensable tool for optimizing page load times, a key factor in user experience and search rankings. This tool offers detailed recommendations for speeding up websites, directly impacting client site performance and search engine rankings. Performing an SEO audit regularly helps maintain your website’s health and search visibility.
While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. The easiest way to audit lazy-loaded content is simply to use Google’s URL Inspection Tool.